How to manage multiple SaaS products as an indie developer

List your live products and identify the actual resource behind each service. Account names are not enough: one Vercel team can contain several projects, and one Google account can access several Search Console properties.

A spreadsheet or document is sufficient to start. Give each product a row or page and use direct dashboard URLs. Review the map when a domain, provider account, or repository changes.

• Product name, production domain, lifecycle, and responsible person
• Primary repository and deployment project
• Analytics project and Search Console property
• Payment provider and the product or account it represents
• Brand files, documentation, and support destination

Choose a small set of signals for each product. Traffic and search clicks may matter for a content site, while paid orders, refunds, and recurring revenue may matter for a subscription app. Keep production deployment and code-health checks available for both.

Write down what each number means, its source, time range, and when it was updated. Compare equivalent periods. Do not interpret missing days as zero activity, combine different currencies, or treat gross sales as MRR.

Illustrative decision: if search clicks fell, check whether the reporting period is complete, then inspect the affected queries and pages in Search Console. A portfolio summary helps you notice the change; the native tool helps you investigate it.

Review production failures, failing CI, significant payment issues, and connections that need repair. Prioritize problems that prevent customers using the product or prevent you seeing its state.

After that, look at recent deployments and meaningful activity. Do not refresh every tool repeatedly just to keep all numbers current. Delayed analytics and a known stale snapshot are different from a production incident.

Use the same reporting range across the checks that support it. Review traffic, search, and revenue changes per product, then choose what deserves further investigation. Keep a brief record of the decision in your existing notes or issue tracker.

Separate the portfolio question, which product needs attention, from the product question, what explains this change. Use provider-native reports for deeper segmentation, build logs, refunds, and production changes.

Before pausing work, record the current deployment, the right dashboard links, and the next action in your existing documentation. Mark the product’s lifecycle accurately. An experiment and a maintained production app should not imply the same commitment.

When you return, verify access, production behavior, connection freshness, and recent activity before starting a new feature. Old context is helpful only when you can tell what is still valid.

Keep a spreadsheet or document while it is easy to maintain. A dedicated workspace becomes worth considering when finding resources and visiting each provider consumes the review itself.

Sidebox combines project context with read-only summaries from supported providers and portfolio attention items. It can be the starting point for this routine, while your specialist tools remain the place to investigate and act.